Updated: 09 May 2025

Privacy Policy

Welcome to our website, www.LakeFusion.ai (“Site”), fully owned by Frisco Analytics and located at 11801 Domain Blvd, Austin, TX 78758, USA (hereinafter referred to as “LakeFusion”, "We", "Us", or "Our"). This Customer Privacy Policy applies to all individuals or entities (hereinafter referred to as “you” or “Customer”) who have purchased a subscription or license to use and access to one or more of LakeFusion’s products or services (hereinafter referred to as “Services”). These terms outline the data we collect, how it is used, and your rights regarding your personal information. By purchasing and/or accessing our Services, you agree to the terms of this Privacy Policy.

We are committed to maintaining your privacy while providing you with the best possible experience on our website. By accepting this Customer Privacy Policy, you expressly consent to the collection, storage, processing, and use of your personal data in accordance with this policy.

1. Consent, Collection, and Use of Information

a. Consent:

By purchasing or using our Services and/or submitting your personal information to us, you consent to the collection and use of your data as described in this Customer Privacy Policy. This policy becomes effective when you purchase a subscription to, or access and use, our Services. You may choose to withdraw or modify your consent at any time by contacting us directly. If you withdraw your consent, certain services may no longer be available to you, at the sole discretion of LakeFusion.

Please note that this Customer Privacy Policy does not apply to third-party websites linked from our Site or Services. We encourage you to review the privacy policies of these third-party sites before submitting your information.

b. Collection & Use of Information

Our Services are integrated to, and supported by, your data storage systems, data analysis platforms, operational tools, and applications under your ownership, license, or control (hereinafter collectively referred to as “Customer Account”). All data shared by you as a part of our Services (hereinafter “Customer Data”) is disclosed, collected, and processed through the Customer Account. LakeFusion warrants that it does not collect or store Customer Data on to any database or cloud storage system owned or controlled by LakeFusion, unless such information is shared directly with us outside the Service platform, in which event such disclosure shall be seen as voluntary and may be subject to separate confidentiality terms agreed between LakeFusion and the Customer, as applicable. For avoidance of doubt, methods of communication outside the Service platform include, without limitation: our forums, message boards, e-mail, verbal communication, or other interactive spaces.

From time to time, we collect Meta Data from your use of our Services in order to enhance your experience, improve customer support, and improve our services. For the purpose of this provision, “Meta Data” shall be defined as the structural or descriptive information derived from data, including Customer’s data and confidential information, such as (without limitation) content, format, source, rights, accuracy, provenance, frequency, periodicity, granularity, publisher or responsible party, contact information, and the method of collection. You hereby grant us a non-exclusive, perpetual, irrevocable, worldwide, royalty-free, fully paid up, sublicensable right and license to collect, copy, distribute, display, create derivative works of, and otherwise use the Meta Data under their sole discretion, provided that at all times such data is anonymized (i.e. no personally identifiable information Including, without limitation, name, age, phone number and email address and no identification of the specific source of such data). Collection of Meta Data by us shall not designate LakeFusion as a “data processor” or “data controller” for the purposes of Section 2 below.

2. Data Processor and Data Controller

For purposes of this Customer Privacy Policy, the Customer is a “data controller” as well as the “data processor”, as interpreted by the General Data Protection Regulation (GDPR). This means that you are responsible for personal information that we may collect about you and how it is processed. "Personal information" is defined in this Privacy Policy as any non-public information which can be used to identify you or that we can link to you and which we have in our possession or control.

3. Disclosure of Your Information

Our access to the Services, as made available for the Customer, is limited to the access you share with us to the Customer Account. Hence, our access, collection, disclosure, and use of Customer Data may only be conducted within the confines of the Customer Account.

You may choose to disclose certain personal or confidential information with us, as necessary, to assist us with operation and provision of Services to you. We may disclose your information to trusted third-party service providers who assist us with the operation of our Site. These third parties will only use your data to the extent necessary to provide their services. We do not sell or rent your personal data to third parties for marketing purposes.

4. Cooperation with Law

We comply with law enforcement and regulatory requests, and accordingly may disclose your personal information if required by law, such as in response to a subpoena, court order, or other legal processes. We may also share information if we believe it is necessary to protect the rights, property, or safety of LakeFusion, our users, or others.

5. Security

We implement a variety of security measures to protect your personal information, including encryption, access controls, and regular monitoring for vulnerabilities. Our data security practices adhere to the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant privacy laws to ensure the safety of your data.

6. Integrity and Retention of Data

You have the right to access, update, or delete your personal information at any time. If you would like to make any changes to your data, please contact us via email or the Site messaging forum and we will make the necessary updates. Personal information we collect will only be retained for as long as necessary to fulfill the purposes outlined in this Customer Privacy Policy, unless a longer retention period is required by law.

7. Right to Use and Access

Our Services are not directed to children under the age of 18 and we request that they do not share their Personal Data with us or to seek Services directly from LakeFusion. In certain jurisdictions, we may impose other age limits as required by applicable law.

8. Governing Law

This Privacy Policy is governed by the laws of the United States and the state of Texas. Any disputes arising under this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Austin, Texas.