Elliott Energy Modernized Customer 360 with Databricks Native MDM + Dun & Bradstreet Enriched Data

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Ebara Elliott Energy modernized customer data management using LakeFusion AI-powered Master Data Management natively on Databricks, enriched with Dun & Bradstreet data.

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The solution unifies customer data from ERP, CRM, billing, and manual sources into a single, trusted customer view.

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Previously fragmented data created duplicates and inconsistent reporting. LakeFusion uses AI-driven matching to create a clean, authoritative customer master, enabling trusted reporting across complex global hierarchies. Sales and account teams now rely on accurate, up-to-date customer profiles.

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Dun & Bradstreet enrichment adds firmographic, financial, and corporate hierarchy intelligence through D-U-N-S numbers directly in Databricks, enabling strategic account management and negotiations, improved prospect prioritization, and informed credit decisions, reducing operational friction and improving data confidence.

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This is an excellent example of both a data provider & Built on partner of Databricks.

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Talk By: Elizabeth Barrette, General Manager Master Data Solutions, Dun & Bradstreet ; Madhu Kudaravalli, Senior Director, IT and Data Strategy , Elliott Group ;

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