A global manufacturer serving the oil and gas industry relies on accurate customer data to manage complex customer hierarchies that need to be carefully managed due to mergers and acquisitions, and joint ventureships. This was used to help them best understand which customers are associated with their respective ship to locations. This is important to understand which equipment the customer has under their current ownership for selling new equipment once old equipment ages out, and for selling OEM parts for replacement.
However, customer records were spread across multiple CRM and ERP systems. Duplicate and inconsistent accounts made it difficult to:
Manual reconciliation slowed reporting and reduced confidence in analytics.
The organization implemented LakeFusion natively within its Databricks Lakehouse to create a governed Customer Golden Record.
LakeFusion:
The result: a trusted, business-aligned view of customer relationships.
With customer accounts successfully mastered, the organization is expanding its data governance strategy into additional domains, strengthening its long-term data foundation and analytics maturity.
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